7 Simple Tactics That Actually Help You Sell More Online
Berry:Your Marketing Assistant
17 Jul 2025
8 min read
Introduction
Getting traffic is important — but turning that traffic into revenue is where real growth happens. Many successful e-commerce brands don’t rely on luck or guesswork; they build smart, measurable systems that guide visitors toward purchase. In this post, we’ll walk you through 7 high-impact strategies you can apply to boost sales.
1. Turn Customer Reviews Into Conversion Assets
Shoppers rely on social proof. Reviews help them feel confident, especially when they can’t see or touch the product. But not all reviews are created equal.
To make reviews drive real revenue:
Feature visual (photo/video) reviews at the top of product pages.
Display star ratings prominently across your site.
Automate the review request process after purchase.
🔧 Tools like Judge.me make this easy by sending automated review request emails, displaying verified buyer badges, and integrating seamlessly with platforms like Shopify.
2. Don’t Trust the Last Click — Use Multi-Touch Attribution Instead
A customer sees your Instagram ad, visits your site, signs up for your emails, and finally buys after clicking a Klaviyo campaign.
If you only use last-click attribution, you’ll credit just that last email — and underestimate everything else.
Roasberry’s Multi-Touch Attribution (MTA) model shows:
Every campaign that contributed to a conversion.
The true value of each marketing touchpoint.
Where to double down — and what to cut.
One Roasberry user realized Meta ads were playing a key early role in customer journeys and increased their spend — leading to 17% higher profit in the next month.
3. Capture Emails with Pop-Ups, Convert Them with Klaviyo
Most people leave your site without buying. That’s normal. But if you capture their email before they go, you have a second chance to sell.
💬 Use a smart pop-up tool like Alia to collect emails with offers like:
“Get 10% off your first order”
“Free shipping today only”
“Join to get early access to restocks”
Once you’ve collected the email, plug it into Klaviyo and launch automated flows:
Welcome series
Abandoned cart reminders
Win-back campaigns
Restock and low-inventory alerts
Klaviyo users often recover 10–30% of otherwise lost revenue through automated emails alone.
4. Optimize Product Pages for Decision-Making (Not Just Aesthetics)
Your product pages should guide users toward one goal: clicking “Add to Cart.” That means clarity, trust, and focus are more important than fancy visuals or too much information.
A high-converting product page includes:
✔️ Clear shipping and return info
✔️ Visible customer reviews near the top
✔️ Trust badges and secure payment logos
✔️ A prominent “Add to Cart” button (especially on mobile)
✔️ Minimal distractions and no confusing price displays
A Roasberry client increased conversion by 15% simply by moving the buy button higher and making review stars visible above the fold.
5. Look Beyond ROAS — Track Profitability per Campaign
High ROAS doesn’t mean high profit. If a campaign is bringing in lots of sales but the products have low margins (or high return rates), you could still be losing money.
Roasberry helps you analyze:
Campaign-level gross profit
COGS and fulfillment costs
Refunds and return rate
True contribution margin
One store reduced ad spend by 20% — and increased net profit by 40% — just by pausing campaigns that looked “good” on ROAS but were actually unprofitable.
6. Fix Mobile Experience First — That’s Where Sales Happen
Over 70% of e-commerce traffic is mobile, but most stores are still optimized for desktop. That’s a big miss.
Mobile UX checklist:
Does your site load in under 3 seconds?
Is the Add to Cart button large and reachable with one thumb?
Are pop-ups responsive and easy to close?
Are product images easy to zoom and swipe?
📱 Mobile shoppers bounce fast — and they don’t come back. A seamless mobile flow is no longer optional.
7. Invest in High-Quality Visuals — Your Product Photos Are Your Storefront
Online, your photos do the selling. Low-resolution, dark, or poorly staged images kill trust — and conversions.
Your product image set should include:
📸 A clean white-background image
🏡 At least one lifestyle (real-life) use image
📏 A scale comparison photo (next to a hand, table, etc.)
⭐ A couple of user-generated photos from reviews
Don’t just show your product — show how it fits into your customer’s life.
Small Optimizations, Big Results
You don’t need to apply all these strategies in one day. Pick one — like setting up a pop-up, launching a Klaviyo welcome flow, or improving your product page — and start there.
Then, when you’re ready to understand what’s really working, Roasberry can show you:
Which campaigns are profitable
Which touchpoints truly lead to sales
How to spend less and sell more, with confidence
🚀 Start smarter. Grow faster. Roasberry helps you do both.