7 Simple Tactics That Actually Help You Sell More Online in 2025
Berry:Your Marketing Assistant
18 Jul 2025
8 min read
Introduction
Getting traffic is important — but turning that traffic into revenue is where real growth happens. Many successful e-commerce brands don’t rely on luck or guesswork; they build smart, measurable systems that guide visitors toward purchase. In this post, we’ll walk you through 7 high-impact strategies you can apply to boost sales.
1. Turn Customer Reviews Into Conversion Assets
Shoppers rely on social proof — especially when they can’t physically see or touch the product. Reviews build that trust, but only when done right.
Here’s how to make your reviews actually impact revenue:
Highlight photo and video reviews at the top of product pages
Display star ratings sitewide, especially on collection and homepage
Set up automated review requests after purchase
🛠️ For all of this, you can use a tool like Judge.me.
With Judge.me, you can:
Collect verified reviews with built-in email and SMS automation
Encourage rich content like photos and videos
Show star ratings across your store with customizable widgets
Offer discount codes in exchange for reviews to boost submission rates
It also plugs right into Shopify, supports multiple languages, and plays nicely with tools like Klaviyo and Google Shopping.
2. Don’t Trust the First-Party Attribution — Use Multi-Touch Attribution Instead
A customer sees your Instagram ad, visits your site, signs up for your emails, and finally buys after clicking a Klaviyo campaign.
If you only rely on first-party attribution, you’ll likely miss the full picture — and credit just that last email. That means underestimating the role of earlier touchpoints like Meta or Google Ads.
Roasberry’s Multi-Touch Attribution (MTA) model shows:
Every campaign that contributed to a conversion
The true value of each marketing touchpoint
Where to double down — and what to cut
One Roasberry user realized Meta ads were playing a key early role in customer journeys and increased their spend — leading to 17% higher profit in the next month.
3. Capture Emails with Alia Pop-Ups, Convert Them with Klaviyo
Most visitors leave your site without buying. That’s expected. But if you collect their email before they go, you get another shot at turning them into a customer.
💡 That’s where Alia comes in.
Alia is more than just a pop-up tool — it's an on-site growth assistant built for Shopify stores. With Alia, you can create high-converting email capture pop-ups using proven templates like:
“Get 10% off your first order”
“Free shipping today only”
“Join to get early access to restocks”
You can even A/B test different messages and designs — no coding required.
Once you’ve collected emails with Alia, send them straight into Klaviyo to automate the rest:
Welcome flows
Abandoned cart reminders
Win-back campaigns
Restock and low-inventory alerts
Klaviyo users often recover 10–30% of lost revenue through automated flows alone.
👉 Combine Alia’s high-converting pop-ups with Klaviyo’s powerful automation, and you’ve got a revenue-generating machine that runs 24/7.
4. Optimize Product Pages for Decision-Making (Not Just Aesthetics)
Your product pages should guide users toward one goal: clicking “Add to Cart.” That means clarity, trust, and focus are more important than fancy visuals or too much information.
A high-converting product page includes:
✔️ Clear shipping and return info
✔️ Visible customer reviews near the top
✔️ Trust badges and secure payment logos
✔️ A prominent “Add to Cart” button (especially on mobile)
✔️ Minimal distractions and no confusing price displays
5. Look Beyond ROAS — Track Profitability per Order
High ROAS doesn’t mean high profit. A store might be making lots of sales — but if product margins are low, return rates are high, or fulfillment costs are eating into revenue, profit can disappear fast.
On Roasberry’s Orders & Profitability page, you can dig into:
COGS and fulfillment costs per order
Refund amounts and return rates
Gross profit, contribution margin, and profit rate
Customer type (first-time vs. returning) and order-specific insights
This allows you to spot exactly which orders are dragging down your margins — and why.
6. Fix Mobile Experience First — That’s Where Sales Happen
Over 70% of e-commerce traffic is mobile, but most stores are still optimized for desktop. That’s a big miss.
Mobile UX checklist:
Does your site load in under 3 seconds?
Is the Add to Cart button large and reachable with one thumb?
Are pop-ups responsive and easy to close?
Are product images easy to zoom and swipe?
📱 Mobile shoppers bounce fast — and they don’t come back. A seamless mobile flow is no longer optional.
7. Invest in High-Quality Visuals — Your Product Photos Are Your Storefront
Online, your photos do the selling. Low-resolution, dark, or poorly staged images kill trust — and conversions.
Your product image set should include:
📸 A clean white-background image
🏡 At least one lifestyle (real-life) use image
📏 A scale comparison photo (next to a hand, table, etc.)
⭐ A couple of user-generated photos from reviews
Don’t just show your product — show how it fits into your customer’s life.
Small Optimizations, Big Results
You don’t need to apply all these strategies in one day. Pick one — like setting up a pop-up, launching a Klaviyo welcome flow, or improving your product page — and start there.
Then, when you’re ready to understand what’s really working, Roasberry can show you:
Which campaigns are profitable
Which touchpoints truly lead to sales
How to spend less and sell more, with confidence
🚀 Start smarter. Grow faster. Roasberry helps you do both.