Your Creatives Are Getting Clicks — But Are They Actually Driving Sales?
Berry:Your Marketing Assistant
8 Aug 2025
5 min read
How to Identify High-Performing Ads with Real Revenue Data
Your creatives may be driving clicks, but are they truly converting? This blog breaks down why clicks aren’t enough, how to evaluate performance based on ROAS, revenue, and profit—and how Roasberry’s Creative Analytics helps you scale what works.
CTR Isn’t a Sales Metric—Stop Optimizing for It
Click-through rate (CTR) tells you who clicked—not who purchased.
If you optimize for CTR alone, you may end up scaling ads that generate attention but no revenue. Real growth requires measuring what converts, not just what engages.
Beautiful Ads Can Be Budget Traps
Aesthetic creatives don’t always perform.
That stunning lifestyle photo might get likes, but if it doesn’t lead to conversions, it’s just burning money. Sometimes, a plain product image with a strong value message can outperform your fanciest ad.
Why You Should Track ROAS per Creative, Not Campaign
Bundling all creatives under one campaign-level ROAS hides performance differences.
Some creatives may carry the load while others quietly waste spend. Roasberry helps you isolate each ad’s impact and reallocate your budget with confidence.
Watch for Creative Fatigue Before It Hits Your Wallet
Even your best-performing creative won’t last forever.
A declining ROAS, rising CPC, or flattening conversions could signal fatigue. Spot the dip early and refresh before your cost per result spikes.
A/B Test Smarter: Go Beyond CTR
Split tests are only useful if you’re measuring the right things.
Compare creatives by ROAS, attributed revenue, and profit—not just engagement or clicks. The best-performing ad isn’t always the most clicked.
Test Messages, Angles, and Formats—Not Just Design
Design matters, but messaging converts.
Try different headlines, product benefits, or emotional appeals. Even swapping a product-first layout with a UGC-style post can impact your results.
Use the Right Metrics for Your Campaign Goals
Every campaign has a different objective. Align your metrics accordingly:
Awareness → Reach, CPM
Traffic → CTR, CPC
Sales → ROAS, Revenue, Profit
Tracking the wrong metric leads to the wrong creative decisions.
Let Roasberry Show You What Actually Works
Roasberry’s Creative Analytics helps you compare every creative visually and by performance:
View ROAS, CPC, and spend per creative
Spot winners and losers at a glance
Make smarter budget moves backed by real data
No more guessing. Just clarity.