MULTI-TOUCH ATTRIBUTON
MULTI-TOUCH ATTRIBUTON
Not all clicks are created equal. Measure what truly matters.
Roasberry’s Multi-Touch Attribution reveals how your customers actually convert — and helps you assign credit fairly across every touchpoint.
MULTI-TOUCH ATTRIBUTON
Not all clicks are created equal. Measure what truly matters.
Roasberry’s Multi-Touch Attribution reveals how your customers actually convert — and helps you assign credit fairly across every touchpoint.
ATTRIBUTON MODEL LIBRARY
ATTRIBUTON MODEL LIBRARY
ATTRIBUTON MODEL LIBRARY
Easily switch between 6 different Multi-Touch Attribution Models to compare impact across the funnel.
Easily switch between 6 different Multi-Touch Attribution Models to compare impact across the funnel.
ATTRIBUTION MODELS
ATTRIBUTION MODELS
ATTRIBUTION MODELS
No more guesswork
No more guesswork
Track the performance of every channel across the full funnel — from first interaction to final purchase — and uncover which ones deliver the most impact at each stage of your sales cycle.
FAQ
FAQ
FAQ
Frequently Asked Questions
Frequently Asked Questions
Find answers to common questions about multi-touch attribution, how touchpoints are tracked, and what it means for campaign performance.
What is Multi-Touch Attribution (MTA)?
What is Multi-Touch Attribution (MTA)?
What is Multi-Touch Attribution (MTA)?
What’s the benefit of using multiple attribution models?
What’s the benefit of using multiple attribution models?
What’s the benefit of using multiple attribution models?
If ad platforms already show attribution, why should I use Roasberry?
If ad platforms already show attribution, why should I use Roasberry?
If ad platforms already show attribution, why should I use Roasberry?
Which model should I use for prospecting?
Which model should I use for prospecting?
Which model should I use for prospecting?
What is the difference between first-touch and multi-touch attribution?
What is the difference between first-touch and multi-touch attribution?
What is the difference between first-touch and multi-touch attribution?
How does multi-touch attribution improve my marketing ROI?
How does multi-touch attribution improve my marketing ROI?
How does multi-touch attribution improve my marketing ROI?
Can multi-touch attribution help reduce wasted ad spend?
Can multi-touch attribution help reduce wasted ad spend?
Can multi-touch attribution help reduce wasted ad spend?
Is multi-touch attribution suitable for small e-commerce businesses?
Is multi-touch attribution suitable for small e-commerce businesses?
Is multi-touch attribution suitable for small e-commerce businesses?
How accurate is multi-touch attribution compared to last-click models?
How accurate is multi-touch attribution compared to last-click models?
How accurate is multi-touch attribution compared to last-click models?